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D'Argenta

Comprehensive Privacy Notice

This Comprehensive Privacy Notice is issued in compliance with Mexico's Federal Law on the Protection of Personal Data Held by Private Parties, published in the Official Gazette of the Federation on March 20, 2025 ("LFPDPPP"), and other applicable provisions.

Simón Abraham Ampudia, in his capacity as Chief Commercial Officer of DARISA, S.A. de C.V., is not the Data Controller for the personal data collected through this site. All responsibility rests exclusively with DARISA, S.A. de C.V.

1. Identity and address of the Data Controller

DARISA, S.A. de C.V., doing business as D'Argenta ("D'Argenta", "we"), with its address at Cerrada Pirámide 3, Col. Industrial Alce Blanco, 53370 Naucalpan de Juárez, State of Mexico, is the Data Controller for your personal data under the LFPDPPP.

For any matter related to this Privacy Notice, you can contact us at contact@dargenta.com or through dargenta.mx.

2. Personal data we collect

Identification and contact data

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number

Financial data

  • Payment information (processed and tokenized by Stripe; we do not store full card numbers on our servers)

Browsing data (collected automatically)

  • IP address and approximate geographic location
  • Web browser type and version
  • Time zone
  • Pages and products viewed
  • Traffic source (referring site, search terms)
  • Browsing behavior (clicks, session length)

We collect browsing data using the following technologies: cookies, log files, web beacons, tags and pixels.

We do not collect sensitive personal data as defined in the LFPDPPP.

3. Purposes of processing

Primary purposes (necessary for our business relationship)

  • To process and fulfill your order
  • To send order confirmations and shipping notifications
  • To contact you about your purchase or any issue with it
  • To prevent fraud and unauthorized transactions
  • To comply with legal and tax obligations, including issuing digital tax invoices (CFDI)
  • To answer inquiries and return or exchange requests

Secondary purposes (you may opt out without affecting our business relationship)

  • To send you marketing communications, promotions and collection news
  • To analyze your browsing behavior in order to improve the site
  • To show you personalized advertising through Google, Meta (Facebook and Instagram) and Pinterest, including audiences built from your email address or phone number in encrypted form
  • To share your contact details and purchase history with affiliated companies and authorized distributors of our products, for after-sales service, corporate quotes and joint promotion of the catalog

If you do not want your data used for the secondary purposes, write to us at contact@dargenta.com with the subject line "Objection to secondary purposes", or click "Unsubscribe" in any marketing email. Opting out will not affect your existing business relationship with us.

4. Transfers of personal data

We share your data with the following third parties, only to the extent necessary for the purposes described in this Notice:

  • Wix. Purpose: e-commerce platform and web hosting. Data shared: the data needed to operate the site.
  • Stripe. Purpose: payment processing. Data shared: payment data and billing information.
  • Courier companies. Purpose: order delivery. Data shared: name, shipping address and phone number.
  • Google, Meta and Pinterest. Purpose: advertising, measurement and analytics. Data shared: device and browsing data and, for advertising audiences, your email address and phone number, first transformed with a one-way cryptographic function (SHA-256) and never in plain text.
  • Affiliated companies and authorized distributors of our products. Purpose: order handling, after-sales service, corporate quotes and joint promotion of the catalog. Data shared: name, contact details and purchase history.

Transfers necessary for our legal relationship. Transfers to Wix, Stripe and courier companies do not require your consent because they are necessary to fulfill the legal relationship between you and D'Argenta, under the LFPDPPP.

Transfers you can refuse. Transfers to Google, Meta and Pinterest for advertising purposes, and transfers to affiliated companies and authorized distributors, serve secondary purposes. If you do not object as described in Section 3, we will understand that you consent to these transfers. You may object at any time by writing to contact@dargenta.com with the subject line "Objection to transfers", without affecting your existing business relationship with us or the fulfillment of your order.

Advertising audiences. When we share your email address or phone number with Google, Meta or Pinterest to build advertising audiences, we do so only as an irreversible cryptographic hash (SHA-256). These platforms use it solely to check whether you already have an account with them and to show you our advertising, and they are contractually barred from using it for any other purpose or passing it on to third parties.

We do not sell, rent or transfer your personal data to data brokers or to unaffiliated third parties for their own independent marketing purposes.

5. ARCO rights and how to exercise them

As the owner of your personal data, you have the right at any time to:

  • Access: know what personal data we hold about you, what we use it for and to whom we have transferred it.
  • Rectification: ask us to correct your personal data if it is out of date, inaccurate or incomplete.
  • Cancellation: ask us to delete your data from our records when you believe it is not being used in accordance with the principles and duties set out in the LFPDPPP.
  • Objection: object to the processing of your data for specific purposes.

Procedure

To exercise your ARCO rights:

  • Send a written request to contact@dargenta.com with the subject line "ARCO rights".
  • Include your full name, your order number (if applicable) and a clear description of the right you wish to exercise.
  • Attach a copy of a current official ID.

We will respond to your request within 20 business days of receiving it and, if the request is granted, carry it out within the following 15 business days, in accordance with the LFPDPPP.

Competent authority

If you believe your right to the protection of your personal data has been violated, you may contact the Secretaría Anticorrupción y Buen Gobierno, the Mexican authority for the protection of personal data held by private parties.

6. Options to limit the use or disclosure of your data

To stop receiving marketing communications, you can:

  • Click "Unsubscribe" in any marketing email.
  • Send a request to contact@dargenta.com with the subject line "Marketing opt-out".

We will process your request within 5 business days.

7. Use of cookies and tracking technologies

We use cookies and similar technologies for the site's essential functions, traffic analysis and advertising personalization. If you visit from a country whose law requires your prior consent (for example the European Union, the United Kingdom, Switzerland, Brazil or Quebec), on your first visit you are asked to accept or reject non-essential cookies before they are turned on. From anywhere else, Mexico included, you can turn them off at any time.

You can manage your cookie preferences at any time through the “Cookie preferences” link at the foot of every page or in your browser settings. We honour your browser’s Global Privacy Control signal. Disabling certain cookies may affect how the site works. For more information about cookies, visit www.allaboutcookies.org.

8. Behavioral advertising and opt-out options

We use your personal information to show you targeted advertising that we believe may interest you. To learn more about how targeted advertising works, see the Network Advertising Initiative's educational page: networkadvertising.org.

You can opt out of personalized advertising on the following platforms:

You can also opt out of several advertising networks at once through the Digital Advertising Alliance's opt-out portal: optout.aboutads.info.

To opt out of Google Analytics specifically, you can install the Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout.

"Do Not Track" signals

Some browsers include a "Do Not Track" ("DNT") feature. Please note that this site does not change its data collection and use practices in response to a DNT signal from your browser, because there is no uniform standard for honoring such signals.

9. Data retention

We keep order data for at least five (5) years in accordance with the tax and commercial obligations that apply in Mexico (the Federal Tax Code and the Commercial Code). Marketing data is kept until you unsubscribe. Device and analytics data are subject to the standard retention settings of Google Analytics and Google Ads.

10. Minors

This site is not directed at anyone under 18. We do not knowingly collect personal data from minors. If you become aware that a minor has provided personal data through this site, please write to us immediately at contact@dargenta.com and we will delete it.

11. Changes to this Privacy Notice

We may update this Privacy Notice at any time to reflect changes in our practices, technologies or applicable law. The updated version will be posted on this page with the corresponding "Last updated" date. Continued use of the site after any change constitutes your acceptance of the updated notice.

12. Contact

For questions, to exercise your ARCO rights or for any matter related to this Privacy Notice, contact the Data Controller:

DARISA, S.A. de C.V. (D'Argenta)

Cerrada Pirámide 3, Col. Industrial Alce Blanco

Naucalpan de Juárez, 53370

State of Mexico, Mexico

Response time: within 20 business days of receiving your request, in accordance with the LFPDPPP.

About this translation

This English version is provided for convenience. In the event of any discrepancy, the Spanish version of this Privacy Notice prevails.